In order to enjoy lasting success in the world of business, it is vital that organisations create the right impression, and this is where corporate hospitality comes into play. By wining and dining clients and other third-parties, firms stand to impress. Ultimately, this can have a positive impact on their bottom lines.
Plenty of organisations have been making the most of Twickenham hospitality packages over recent weeks and England’s victories over Australia and Argentina in the Autumn Internationals no doubt provided an electrifying backdrop.
Meanwhile, it seems as though hospitality is doing well more generally in Britain, highlighting people’s desire for good food, drink and entertainment.
According to the latest Hospitality Employment Index report from Caterer.com and People 1st, the number of jobs in the sector is up seven per cent compared with last year and 38 per cent compared with 2009.
A total of 45,000 new job adverts were posted for hospitality roles during the second quarter of 2013. Some of these may have been in the field of rugby hospitality. After all, plenty of skilled waiting staff, chefs and other specialists are required to ensure that hospitality packages are delivered with the necessary level of finesse.
Indeed, the calibre of personnel working in the industry should be high. After all, the jobs index revealed that the average number of people applying for each hospitality role stands at 21. This was up from 19 last year and 15 in 2010.
Meanwhile, London and the south-east were found to be hotspots when it comes to hospitality roles. More than 11,000 job adverts were posted during the second quarter of 2013 in these regions.
Responding to the findings, Ufi Ibrahim from the British Hospitality Association said: “Few industries can match the power of hospitality to generate jobs across the entire UK. Whether in remote villages, coastal towns, northern cities, southern resorts or London – hospitality accounts for more than five per cent of total employment. Our industry has the power to generate jobs in every area in the UK. Few other industries can do the same.”
Adding his thoughts, website director at Caterer.com Ian Burke remarked: “As the hospitality market is highly competitive, creating a strong brand experience enables companies to differentiate themselves. Customers have increasingly come to expect this unique brand experience and naturally, this has changed employer’s recruitment attitudes and tactics. Forward thinking employers now look to recruit brand ambassadors – people who embody the feel and ethos of the company from day one and then go on to grow through focused training.”
Firms that take advantage of corporate hospitality packages at Twickenham can be confident that they will be served by waiting staff and other personnel with all the necessary skill and flare.
About the Author – Anna Longdin is a freelance blogger who has written extensively on the subject of corporate hospitality for a range of leading sites, including VU Ltd.